OUR VISION

“To be distinct in retail, derive it from our customers and partners, to meet their needs"

OUR VALUES

EXCELLENCE

The company is looking to be performing at the highest technical and quality levels by using the latest technical means and connect them with practical life.

WORKERS

They are the human capital and they represent the artery that feeds the company and gives it a strong production force, and for this are the most important current and future concerns to develop their competencies to the maximum extent.

INTEGRITY

We derive our integrity from the revelation of the Holy Quran and the Sunnah of His Prophet, In all our selling or purchasing transactions, And we grew this morality in ourselves first and in all our workers second.

TEAMWORK

As what our prophet stated: "The believers in their mutual kindness, compassion and sympathy are just like one body. When one of the limbs suffers, the whole body responds to it with wakefulness and fever" This is one of our most prominent qualities, we may differ in style but we unite in the goal.

OPEN RELATIONSHIPS

We encourage open and honest communication at all levels.

TRUST

A thing that we treasure in all our dealings of all its kinds and grant it whom deserve.

RESPONSIBILITY

Is a weight on our shoulders and We fulfill our obligations in every work we perform.

SPECIAL SERVICES

We offer it to all of our customers who are involved in the business and we work hard to reach their satisfaction and approval.